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Overview
Develops skills in consumer behaviour, digital and social-media marketing, branding, market research and integrated communications — preparing students for marketing, sales and brand management.
Our marketing students learn by doing — real campaigns, live briefs and competitions — so they graduate with a portfolio, not just a transcript.
Learning outcomes
- Apply consumer behaviour research to marketing strategy and communications
- Plan and execute digital marketing campaigns across social media and search
- Develop integrated marketing communications and brand strategy
- Conduct market research and analyse results to inform decisions
- Use marketing analytics, e-commerce and content tools confidently
- Complete an industry internship and build a portfolio of real campaigns
Career Pathways
Career information
Graduates pursue roles such as marketing executive, digital marketing assistant, social-media coordinator and brand assistant across virtually every industry.
Professions
- Marketing executive
- Digital marketing assistant
- Social media coordinator
- Brand assistant
- Sales executive
- Market research analyst
- Content marketer
- Customer experience officer
- PR assistant
Program
Year 1 — Business Foundation
| Module | Sem | Credits |
|---|---|---|
| Principles of Management | Sem 1 | 3 |
| Microeconomics | Sem 1 | 3 |
| Financial Accounting 1 | Sem 1 | 3 |
| Business Mathematics | Sem 1 | 3 |
| Business Communication | Sem 1 | 3 |
| General Studies (MPU) | Sem 1 | 2 |
| Principles of Marketing | Sem 2 | 3 |
| Macroeconomics | Sem 2 | 3 |
| Financial Accounting 2 | Sem 2 | 3 |
| Business Statistics | Sem 2 | 3 |
| Information Systems & Digital Business | Sem 2 | 3 |
| General Studies (MPU) | Sem 2 | 2 |
Year 2 — Marketing Core & Industry
| Module | Sem | Credits |
|---|---|---|
| Consumer Behaviour | Sem 3 | 3 |
| Digital & Social Media Marketing | Sem 3 | 3 |
| Marketing Research | Sem 3 | 3 |
| Integrated Marketing Communications | Sem 3 | 3 |
| Business Finance | Sem 3 | 3 |
| General Studies (MPU) | Sem 3 | 3 |
| Brand Management | Sem 4 | 3 |
| Sales Management | Sem 4 | 3 |
| E-Commerce & Digital Analytics | Sem 4 | 3 |
| Services & Retail Marketing | Sem 4 | 3 |
| Industrial Training (Internship) | Sem 4 | 6 |
| General Studies (MPU) | Sem 4 | 2 |
Fees
Tuition fees are payable per semester. Please contact our admissions office for the current fee schedule and information on scholarships, PTPTN, and MyBrainSc eligibility.
Detailed fee structure is provided upon application. Programme fees include all tuition for the full programme. Additional costs (textbooks, exam fees, professional body memberships) may apply.
Note
- All fees are quoted in Malaysian Ringgit (MYR) and payable per semester.
- PTPTN, MyBrainSc and other study loans / scholarships may apply — contact admissions for details.
- A non-refundable registration fee is payable on enrolment.
- Fees are subject to change; current schedule available from the admissions office.
entry requirements
Academic requirements
Academic requirements
A pass in SPM with a minimum of 3 credits in any subjects, including a pass in Bahasa Melayu and a pass in Sejarah (for SPM holders from 2013 onward); or equivalent. A mature-entry route is available for applicants aged 20 and above.
Academic pathway
This diploma articulates directly into Year 2 of our Bachelor of Business Administration (Hons) with credit transfer for foundation modules.
English requirements
All teaching is conducted in English. Basic English proficiency is required for admission; SPM English credit or equivalent is recommended.
- SPM English credit (or equivalent) recommended for entry.
- International students: IELTS 5.0 / TOEFL iBT 35 / MUET Band 2 or equivalent.
- English proficiency support modules are available for students who need them.
What you need to apply
Your application will require certified copies of the following documents:
- 1. Completed application form
- 2. Certified copies of SPM / O-Level / UEC results (or equivalent)
- 3. Copy of NRIC (Malaysian) or passport (international)
- 4. 2 recent passport-size photographs
- 5. Application fee (where applicable)
Steps to apply
- 1. Choose your programme
- 2. Check entry requirements
- 3. Prepare your supporting documents
- 4. Submit your application online or in person
- 5. Attend interview / orientation
